About Us


R.W. Baron & Associates, Inc. was originally formed in 1992 to provide professional representation of process and industrial equipment in the Wisconsin and Upper Michigan territories.  The business is incorporated under the laws of the State of Wisconsin. In 2011 we changed our name to R.W. Baron Process Equipment to better represent the products we offer and the markets we serve.

Our main office is located in New Berlin (Milwaukee, WI) with a second office in Amherst (Central WI) Wisconsin.  The New Berlin office is staffed with telephone answering and support services.  The company also functions as a stocking distributor for Seepex parts.  



Jason A. Kirsling, President

Jason has sales responsibilities for the Central, Northern and Western Wisconsin territories.  He has an extensive background with over 18 years of experience in both the sales and service of large industrial water treatment equipment (reverse osmosis, demineralization, softening and filtration) as well as pumps (positive displacement, vacuum, metering, sanitary) and heat transfer.  Jason is based in Central Wisconsin.  

Christopher D. Lamb 

Christopher is a sales engineer for the southern portion of the State of Wisconsin. Christopher's expertise include hydraulic pumps & systems, gear reduction drives, and large industrial harvesting equipment.  Chris works from Brookfield, WI

Robert W. Baron

Bob Baron has over 35 years of experience selling equipment and systems to the process industries, institutional, and municipal markets.  Specifically, Bob has worked extensively with pumps and pumping systems (positive displacement, centrifugal, vacuum, metering, sanitary), industrial heat transfer (direct steam injection, heat exchangers), water treatment and purification (reverse osmosis, demineralization, softening, filtration) and bulk handling systems (pneumatic conveying, make-down and slurry systems).  Bob is responsible for the Southern third and Eastern part of Wisconsin and the Upper Peninsula of Michigan.  Bob is based in New Berlin.

Jenny Kirsling

Jenny is responsible for inside sales support and administrative functions. Jenny handles spare parts orders for all product lines and general inquires . She is located at our Amherst, WI office.